Monday Inspiration: Just Push It


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Push Your Style - Rachel Fawkes - San Francisco StylistI had the best outfit creation appointment with a client this weekend! Last month she and I pulled a full-on What Not To Wear, investing in an entirely new wardrobe, which she needed after dropping several sizes. In the dressing room, I pushed her to try new shapes, colors and styles on her new body and she surprised herself by loving many of them. Flash forward to last Saturday, she’s had the chance to live with the pieces and tells me how she recently paired an awesome new skirt with a gorge flowy floral blouse. She says the combo was a bit boxy, but my advice to make sure to define her waist was in her mind and continues, “I needed a belt and didn’t have a perfectly matchy one, so I just grabbed the leopard print and went for it.” So. Proud.

Now, I love a good pop of leopard and, by coincidence, was wearing a leopard belt/plaid shirt combo at the very moment I heard this glorious story, but that’s not the point. The point is, by pushing herself to take a risk, my client looked fab and permanently expanded her style boundaries. This week, channel her as inspiration and push yourself to try something new, fashion or otherwise. You’ll be bolder, and maybe even more stylish, forever for it. Happy Monday, Foxes! xo

Monday Inspiration: Be Nice to Yourself


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Be Nice to Yourself - Rachel Fawkes - San Franciso Fashion StylistI can’t tell you how often I work with clients who beat themselves up about imaginary flaws in their figure. In my line of work, I see a lot of people in their skivvies. Trust me when I say, no one’s perfect and pretty much everyone’s way more banging than they imagine. There are few better work moments for me than when clients realize this and appreciate their figures and believe they look great. Of course, I like to think it’s because their uber-stylist picked amazing clothes. While that’s partially true, most of it also has to do with the styling process and knocking down the walls of negativity blocking them from seeing their best selves along the way.

As you head into a new week, keep this in mind and be nice to yourself, Foxes! Appreciate all of the good you do and accentuate all of your positive. Because, there’s lots of it. I promise.  Happy Monday! xoxo

Monday Inspiration: People Will Stare


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People WIll StareIn addition to doing a lot of fall shopping for clients (and myself!) , I’m also speaking on style in front of a few groups of clients this month. I always feel a little bit of extra pressure to practice what I preach when I do group stylings– I mean it’s literally standing in front of an audience asking to be judged on what I’m supposedly an expert at. (Eeek!) I always try to wear something that’s equal parts fashion forward and accessible and that suits the group I’m in front of, whether an office of co-workers or a group on a mom’s night out. Most importantly, I always pick at least one undeniable piece that leaves no doubt I know style– it makes me feel a little bit invincible when I’m up for “judgement,” even if only in my head!

Truth is, every day is an opportunity for us all to attract admirers (or judges?!). Here’s to wearing at least one bit of undeniability that makes all of the people stare, in a good way. Happy Monday. xoxo


It’s Official, I’m Amazing, the Sequel


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Eeee! Super excited this morning because, for the second time, one of my posts was selected one of the best of the week by Independent Fashion Bloggers! ICYMI, make sure to read my award-winning post, which melds my serious DVR and fashion additions, and also be sure to check out the other top posts in IFB’s Links à la Mode roundup, below. Happy Friday, Foxes! xo


Always Be Prepared

“You can never be over dressed, or over educated.” says Oscar Wilde. And he is right. The thing about style, is that it always depends on the occasion. Being appropriately dressed (even if it’s overdressed) is something a style seeker must always be ready for. Also, what good is style if you’re not up on substance? This week’s link roundup gets you ready for all of that so you’ll never be caught off guard. This season anyway.

Links à la Mode: September 25th

SPONSOR: East Dane Lulu Frost, AD dresses, Yarnz, Miista, MSGM, Senz, Generic Man, 3 Floor, unreal fur, Vince booties & Deux Lux Bags


Monday Inspiration: The Best Things In Life


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Coco Chanel Quotes - Rachel Fawkes Style ExpertI came across this quote on Pinterest the other day and thought, “well isn’t that the truth?” In addition to an innate talent for styling, I excel at two other things: 1. keeping the important people and things in perspective and 2. picking the most expensive item on the shelf.

Today, I hope you join me and Coco and take some time to enjoy the most wonderful and simple things like friends, family and, in my world, puppies. Sometimes it’s all you can do while you save up for those second-most-wonderful things. Happy Monday, Foxes. xo

Style Crush: Mindy Kaling


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Goodbye re-runs, fall TV is here! Tonight, I am particularly excited at the return of The Mindy Project. I’ve loved star Mindy Kaling since the Kelly Kapoor days– laughing out loud at her book and pretty much every episode of her namesake show since. Tonight, I’m excited to see what’s going to happen between Dr. L and Dr. C., but even more excited to see what Mindy will wear.

The Mindy Project is easily as stylish as it is hilarious. Not surprisingly, so is Mindy Kaling. So much so, there is The Mindy Project Style Tumblr dedicated to both. She (almost) always looks amazing and I completely crush on how she embraces bold color and print. Here are a few of my recent faves, along with the lessons from Mindy’s style we can all apply to our own wardrobes. If you want even more Mindy-style, make sure to set your DVRs for 9:30 tonight on Fox (I should be getting some sort of kickback!) and let me know which of her I’m-sure-will-be-amazing looks are your faves in comments or on Facebook.

Mix Patterns, Preferably BoldlyIMG_0960.PNGIf Mindy’s character Dr. Lahiri has a style signature, it’s pattern mixing. Some of her choices are brave, even by my extreme standards. Still, she totally pulls them off. The reason these two work together? Common colors and varied scales– want to give mixing a go for yourself? Check out this past post for tips. Photo & outfit details: The Mindy Project Style

Make Pieces Your OwnIMG_0961.PNG

I follow Mindy on Instagram and a couple of weeks ago thought it was awesome she shared that she put this Roberto Cavalli number on backwards. It worked. Now, wearing dresses backwards won’t always be so successful that you’ll want to rock them on national TV, but the lesson here is to look at your wardrobe and try to see what you have new ways. It’s something I do every appointment with clients. Can you belt a blouse to create a peplum effect? Tailor a high-low skirt to make it a current knee-length style? Roll up some sleeves or pant legs to create a new silhouette? Experimenting will not only uncover new potential, it will let help you showcase your personal style and make pieces your own. Photo & outfit details: The Mindy Project Style.

If You’re A Girl, You Should Own a Wrap DressIMG_0963.PNG

I mean, how amazing does Mindy look in this DVF number? Wrap dresses and wrap-style blouses are one of a handful of universally flattering styles I encourage clients to embrace. They’re dynamite for showing off or creating a waist and a super easy way to look chic at work or an event. Bonus flattery in this specific choice– a bold print, illusion details and contrast sleeves focuses the attention on the body and creates a long, lean silhouette. Photo & outfit details: The Mindy Project Style.

Always Show Off Your WaistIMG_0964.PNGWhen I speak at group stylings, I am almost always asked what’s the one style tip I would give someone. My answer- always define your waist. Too often when we’re trying to camouflage parts of our bodies we don’t love, we end up picking pieces that are super baggy and make us look bigger. An easy way to avoid this is to keep your waist in mind and look for ways to remind people it’s there. It’s an especially good tip to keep in mind when wearing this season’s cozy knits and statement coats. Create the look of this to-die-for Christopher Kane sweater with a colorful belt. Photo & outfit details: The Mindy Project Style.

Monday Inspiration: Run the Day


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One day last week my friend Kellee sent me this quote. She knows I’ve been going through some stuff for what now seems like forever and that recently I’ve been feeling ready to run. Happily, running toward good things, not away. Which, believe me, often seemed like the best option. Still some days running is easier than others.

Like this morning. I don’t think I’ve had a day where I’m as excited or ready to stretch those legs in a long time. I’ve been super busy with lots of great clients, I am getting ready for another trip to LA to work and there are gobs of amazing fashion shows I am behind on and excited to watch. At the same time, I’m feeling that anxiety about change that tugs you back and, at its worst, keeps you from moving. There are other motivators I play in my head on days like today, but none quite so simple as this little mantra. I’ve always prided myself on being a girl who runs the show, and today a little motivation to remember to show Monday who’s boss seemed like a good idea. Let’s make it a great one, Foxes. xo

Monday Inspiration: Maintain a Healthy (Fashion) Diet


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The next month or so is basically fashion Christmas. As I type,  New York Fashion Week is underway, with similar runway fests on the horizon in cities like London, Milan and Paris. My favorite part of the spectacle? The amazing street style attending fashionistas provide.

At fashion week, the streets are almost as major runways as the catwalks themselves. Browsing through snaps, I’m always inspired to wear items in my wardrobe new ways. Often, the easiest street styles to adopt or adapt are accessories– either entirely new styles or old-accessories-made-new. I’ll be adding my faves to my Street Style Pinterest board as the fashion weeks march on– I hope they inspire you as much as me. Happy Monday, Foxes. xo

Fawkeshunted: Fall Fashion Trends


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As a sun-worshipping, flip-flop wearing California Girl, I don’t buy into summer ending or white getting packed away just because Labor Day happened. I do believe the passing of that three-day-weekend in September presents great opportunity for shopping and stocking up on warm, cozy styles in preparation for cooler nights (and days). For the first time in a couple of seasons, I feel like the style needle has really moved and we’re seeing new, fresh fashion. To guide you through these styles and silhouettes, I pulled together this fall trend guide for you Foxes. As always, you can click to buy any of the items in the collages on Keaton Row. And, of course, I’m always available for one-on-one styling to help you pick the perfect pieces for your wardrobe. Which fall trends do you love? Let me know in comments or on Facebook.

Capes and Ponchos

Cara Delevingne Burberry Poncho InitialsBurberry Prorsum’s personalized ponchos were some of the most photographed pieces from the fall runway collections. I mean, who wouldn’t want to wrap themselves up a cozy, monogrammed, designer blanket on a cold day and call it the height of fashion?! Stylish ponchos, blankets and capes are one of the easiest and warmest trends of the season. Any incarnation of the silhouette works, but the super chic will indulge in western details like fringe or intricate patterns. Drape one over a shoulder for an effortlessly chic boho vibe. Or, grab a thick belt and cinch at your waist to define a flattering silhouette.

Capes and Ponchos - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion StylistHead-to-Toe Knitwear

Marc Jacobs Knit Leggings - Fall Fashion Trends 2014 - Rachel Fawkes San Francisco Fashion StylistPonchos not your thing? There’s still plenty of opportunity to snuggle up in softness this season. Some outlets hailed knits as the story of the Fall 2014 runways and there is little doubt that it’s a season where style meets comfort at a whole new level. Whether cozy oversized sweaters at Michael Kors or cable-knit leggings at Marc Jacobs , knits are head-to-toe for Fall 2014. If you try the knits-on-knits look, look for sophisticated styles and be cautious not to let the volume overwhelm you. You can still be fashion forward with the trend picking select pieces. In fact I don’t usually cite must-have styles, but an easy knit sweater you can luxe up with skirts or wear casually may be it for Fall 2014.

Knitwear - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion StylistA-Line Skirts

A-line Skirts - Fall 2014 Fashion Trends - Rachel FawkesSan Francisco Style ExpertAll of my female clients know I love A-line skirts. They look amazing on everyone, hiding the curves you don’t want and creating curves you do, all the while highlighting your waist. So it’s a happy season in my book when A-lines are the in skirt silhouette. On early fall shops with clients, I’ve noticed many of the chicest styles are structured fabrics like leather in the Gucci look to the left and even neoprene in some cases. I love clean A-lines, but styles with some flounce add femininity to a look. The style transcends skirts into dresses and jackets, so look for this flattering style in a variety of pieces.

A-line Skirts - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion StylistThigh-High Slits

Altuzarra Thigh High Slits- Fall 2014 FashionTrends-Rachel Fawkes San Francisco Fashion StylistAnd while we’re talking about skirts, it’s the season to channel your inner Angelina and adopt a thigh-showing stance. It’s especially haute for evening, but I have also seen milder versions of the thigh-high-slit in daytime skirts and dresses like the Altuzarra look on the right (looks like we’ll see this trend when his new Target collab hits stores Sept. 14). The look is daring so make sure you are appropriately covered in all of the right places. If you try the style for day during the cold months, you may even want to take advantage of the knitwear trend and consider some textured tights.

Thigh High Slits - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion StylistModern Mod Style

Matthew Williamson Mod Style -Fall 2014 Fashion Trends - rachel Fawkes Style ExpertThe A-line skirt trend is definitely overlaps a larger trend: mod influences in fall fashion. We see this in A-line and swing silhouettes, but also details like chunky heels, color blocking and psychedelic prints.




Mod Style - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion Stylist

Wide Leg Pants

3.1 Phillip Lim Wide Leg Pants - Fall 2014 Fashion Trends-Rachel Fawkes San Francisco Fashion StylistYou may have read about the death of the skinny jean.  While these reports of their death are greatly exaggerated in my opinion, there’s no doubt that fashion is leaving the slim-leg, ankle pant silhouette behind in favor of wide trouser and palazzo styles. I think these look especially chic in higher-rises, which define a narrow waist, and with a tucked-in shirt. When you want to wear something untucked, short-over-long like the 3.1 Philip Lim runway look on the right is a smart style strategy. To make your legs look especially long, pair with pointed-toed shoes.

Wide Leg Pants - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion StylistStatement Outerwear

Proenza Schouler Statement Coat - Fall 2014 Fashion Trends-Rachel Fawkes San Francisco Fashion StylistOne of my least favorite things about my grad school days living in cold east coast weather was having to cover up fabulous outfits with a boring black coat. Not the case this season. Statement outerwear in a variety of lengths and silhouettes is a thing. Details to look out for are volume, color and (faux!) fur…just not necessarily all in the same look!



Statement Outerwear - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion StylistBooties

Emilio Pucci Suede Embroidered Ankle Boot - Fally 2014 Fashion Trends - Rachel Fawkes San Francisco Fashion StylistBooties have been big for a few years, so you should have basic staples (you should!). This season, it’s about amping up your bootie game. The cut-out and peep-toe trends we saw in Summer (yes, if you missed it, Summer booties were haute) continue. Other details to look for: intricate embellishments, fur, color blocking and fringe.  This trend is exceptionally versatile and looks great with all of the styles on this list– a word of advice, if you want to wear with skirts look for styles that stop just above or just below the ankle for the most flattering effect on your leg.

Booties - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion StylistSneakers

Chanel-Sneakers Fall-2014-fashion-trends- Rachel Fawkes San Francisco Fashion StylistI’ve saved my favorite trend for last. I’ve already told you how excited I am when I find chic flats. Now, thanks to the likes of Karl, Raf and others, I can indulge in the comfiest of shoes in style. Streetwear sneakers are on a whole new level this fall with colors, embellishments and unexpected details. This trend is the most natural fit with knitwear and relaxed styles, though don’t underestimate the fashion forward. Both on the runway and red carpet, stylish sneaks and skirts and dresses are making their mark.

Stylish Sneakers - Fall 2014 Trends - Rachel Fawkes San Francisco Fashion Stylist







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